23 days old

Lead Marketing Digital Analyst - P108932_S1

Riverwoods, IL 60015
  • Job Code
    P108932_S1
\u003Cp\u003EAt Discover, be part of a culture where diversity, teamwork and collaboration reign. Join a company that is just as employee-focused as it is on its customers and is consistently awarded for both. \u003Cstrong\u003EWe\u0027re all about people, and our employees are why Discover is a great place to work.\u003C/strong\u003E Be the reason we help millions of consumers build a brighter financial future and achieve yours along the way with a rewarding career.\u003C/p\u003E\u003Cp\u003EResponsible for developing, transforming, and utilizing digital data to create digital marketing campaigns and web solutions. Gathers, manipulates, and synthesizes data models and other relevant information to drive project strategies. Determines and conducts appropriate exploratory data analyses to generate insights. Utilizes unstructured data from web, voice, text, and log files to understand customer needs. Partners with technology teams to capture and integrate new data elements into enterprise data platforms. Designs and implements testing strategies for program optimization. Measures program performance and refines marketing and servicing strategies.\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EResponsibilities\u003C/strong\u003E\u003C/p\u003E\u003Cul\u003E\u003Cli\u003EAnalyzes online customer behavior on targeted processes. Determines the call volume impacts. Analyzes customer inquiries and subsequent behaviors. Identifies patterns and repetitive journeys that result in customer issues, unnecessary call generation, and incomplete tasks. Proposes onsite search logic changes and improvements to online features and functionalities.\u003C/li\u003E\u003Cli\u003EEvaluates post-performance impact on digital testing initiatives and makes recommendations for future initiatives.\u003C/li\u003E\u003Cli\u003EProvides insights and recommendations supported by quantitative analysis to enhance the digital experience and maximize online visitation.\u003C/li\u003E\u003Cli\u003ECreates dashboards that organize and present data that support stakeholder goals and objectives. Creates and delivers presentations to project teams and management.\u003C/li\u003E\u003Cli\u003EFacilitates data-driven decision making for digital marketing and web development.\u003C/li\u003E\u003Cli\u003ECollaborates with external vendors to assist with data collection and integration.\u003C/li\u003E\u003C/ul\u003E \u003C/p\u003E\u003Cp\u003E \u003Cp\u003E\u003Cstrong\u003EMinimum Qualifications\u003C/strong\u003E\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EAt a minimum, here\u0027s what we need from you:\u003C/strong\u003E\u003C/p\u003E\u003Cul\u003E\u003Cli\u003EBachelor\u0027s Degree in any field\u003C/li\u003E\u003Cli\u003E4\u002B years of experience in Business, Marketing, Integrated Marketing Communications, Web Design, Web Development, User Experience, or related field\u003C/li\u003E\u003Cli\u003EIn lieu of a degree, 6\u002B years Business, Marketing, Integrated Marketing Communications, Web Design, Web Development, User Experience, or related field\u003C/li\u003E\u003C/ul\u003E\u003Cp\u003E\u003Cstrong\u003EPreferred Qualifications\u003C/strong\u003E\u003Cstrong\u003E\u003C/strong\u003E\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EIf we had our say, we\u0027d also look for:\u003C/strong\u003E\u003C/p\u003E\u003Cul\u003E\u003Cli\u003EBachelor\u0027s Degree in Engineering, Mathematics, Statistics, Computer Science, or related field\u003C/li\u003E\u003C/ul\u003E \u003C/p\u003E\u003Cp\u003E \u003C/p\u003E \u003Cp\u003E The same way we treat our employees is how we treat all applicants - with respect. Discover Financial Services is an equal opportunity employer (EEO is the law). We thrive on diversity \u0026 inclusion. You will be treated fairly throughout our recruiting process and without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status in consideration for a career at Discover. \u003C/p\u003E \u003Cbr\u003E\u003Cbr\u003E

Categories

Industry

  • Banking / Finance
Posted: 2019-11-15 Expires: 2019-12-15

Welcome to Discover
We strive to be the leading direct bank and payments services company. Our mission is to help people spend smarter, manage debt better, and save more to achieve a brighter financial future.


Why Work with Us?
You can make an impact. Whether it’s developing corporate strategy, innovating new services or supporting IT needs, every employee has the opportunity to be a vital part of our business and make a real difference in people’s lives. It’s the heart of what we do.


 

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Lead Marketing Digital Analyst - P108932_S1

Discover
Riverwoods, IL 60015

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